Ascot Mill’s Four Areas of Expertise

At the core of Ascot Mill’s process is an analysis and research-driven Methodology that solidifies goals, targets, and direction for any business expansion project.

We call it the Keystone Methodology. This working philosophy focuses on four key areas of growth and development: Branding & Marketing, Internal Operations, Technology, and STP (Sales, Training, and Personnel).

Our Keystone Methodology is delivered through a Growth or Strategy Project, managed by an Ascot Mill Consultant. An expert, and often managerial hand, is required to effectively draft and implement a Strategy; the benefits of which are immensely profitable. Strategy provides Upper Management, C-Level Executives, and Owners with the ability to conceptualise the scope of a growth period and plan effectively.

An Ascot Mill Consultant is, by definition, a problem solver. This often means that a Consultant will perform the role of a Project Manager in the majority of situations. In this role a Consultant will implement Keystone Methodology principles to oversee a wealth of different projects including Brand Expansion projects, implementing technology infrastructure, facilitating regional or global expansion, delivery of new products to market, and many more service offerings within our scope. A combination of these 4 key principles allow for a ‘complete approach’ to controlled growth and development.


Be seen. Be heard. Brand Development and Expansion for the modern business.

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Be seen. Be heard. Be everywhere. Brand Development and Expansion for the modern business.


Enterprise level technology infrastructure, Web Development, CRM, Software and IT support.

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Enterprise level technology infrastructure, Web Development, CRM, Software and IT support.

Internal Operations

Process focused improvement to ensure profitability and reduce loss through waste and error.

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Process focused improvement to ensure profitability and reduce loss through waste and error.

Sales Training

Training, establishing, and managing sales staff, teams, departments, and personnel.

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Training, establishing, and managing sales staff, teams, departments, and personnel.

Ascot Mill’s Primary Services

Ascot Mill assists multinational retailers to successfully enter and grow across Greater China. We provide clarity and confidence for brands wanting to navigate the most complex yet rewarding region in the world. After 100+ store openings across 40+ cities, we have built the most comprehensive retail database in the industry (Competitor Performance, Landlord Network, Asset Revenue, Rental Benchmarks, Construction Vendor Pool, Capex Specifications). Our end-to-end services ensure clients are supported as Ascot Mill helps you navigate the following:

  • Strategic Planning – From market-entry to portfolio optimisation, we tailor long term growth strategies to help your brand maximise its full potential at all stages of development. 
  • Market Analysis – The most current market intelligence in competitor movement, asset enhancement initiatives and city planning provides clients with a complete understanding of the retail landscape. 
  • P&L Formulation – The most relevant benchmarks in occupancy, operating and staff costs eliminate any unknowns during financial forecasting. 
  • Lease Negotiation & Branch Establishment – Averaging 150 store openings per year, our legal team secures the most favourable contractual terms while obtaining requisite licenses on time.
  • Store Design & Project Management – Our team of design consultants and construction professionals work with the most reputable, hand-picked contractors to ensure stores are built on time and to the highest standards.

Ascot Mill specialises in implementing technology, software, hardware, systems, mobility devices, and processes that future-proof businesses and allow for controlled, financially sustainable growth.

Ascot Mill provides a unique, out-of-the-box solution for Technology, Systems and Infrastructure. Whether it is utilising emerging cloud technology to improve back-office and computer systems, or implementing warehouse inventory solutions, our Consultants ensure that all stages of the implementation process are facilitated smoothly. With a financial pedigree, Ascot Mill ensures all projects undergo a strict cost-benefit analysis to guarantee that improvements provide ongoing value and reduce costs.

  • Technology and Systems – Improvements are often rolled out over a number of stages. These stages, including training if appropriate, are detailed in the initial proposal and subsequent Project Plan.
  • Ascot Mill conducts ongoing reviews to ensure that staff and stakeholders are satisfied. Change management professionals work alongside management to ensure consolidation and successful integration of new systems.

Ascot Mill operates a network of Branding, Digital Marketing, and Traditional Advertising Services. Our broad range of skills and services enables us to consider all areas of improvement, marketing and traffic generation within a strategy and growth framework. Whether businesses are looking to launch into the digital universe, or create brand traction, Ascot Mill works to tailor a unique solution that exceeds stakeholder expectations.

  • Branding – At Ascot Mill we help organisations transform their Brand into a powerful vehicle for advertising and marketing potential allowing for revenue control and increase.
  • Digital Marketing – The modern, digital marketing landscape is a young person’s game. Ascot Mill utilises a broad network of experience and youthful, innovation to ensure relevancy.
  • Advertising – All Marketing and Advertising efforts are created with the purpose of driving traffic and increasing sales. Ascot Mill uses specialised Analytics to determine these.
  • Marketing Strategy – Once a Brand is established, all Digital Marketing avenues are explored within a Marketing Strategy, allocating available resources where they have the relevancy, traction and impact.

Ascot Mill’s Secondary Services

Ascot Mill’s core methodology, Keystone, was founded on a problem-solving framework. Keystone drives Ascot Mill’s commitment to optimising internal operations. With specialisations in Lean Six Sigma, we aim to bring structure, detailed process development, and operational stability to an organisation. Whether for the fledgling organisation or manufacturing powerhouse, an Ascot Mill Internal Operations Project is designed with Growth in mind.

Beyond the structural advantages of Business Process Improvement, an Internal Operations Project is the primary part of a two-step approach. Our cost saving exercises focus on finding profits and revenue through existing channels, without having to outlay excess investment towards business development. This exercise allows for structured funding of ongoing growth solutions.

Services Include:

  • WHS
  • HR
  • Legal
  • Business Process Improvement
  • External and In-House Financial Controllers or Advisory

A Sales, Training, and Personnel (STP) Project develops team work and departmental efficiency within an organisation. Whether it is overall sales team development, or specific unit’s abilities and capacities, Ascot Mill’s STP tailored plan is an essential tool in business growth. Ascot Mill provides a single point-of-contact that facilitates training and development from a stakeholder-aligned management position.

Ascot Mill embraces a mantra of: ”Aim Higher” where we look to exceed targets, not just achieve them. Disappointing sales figures are the combination of many factors, however, most of them are within a stakeholder’s control. Ascot Mill Consultants provide Sales Development and Training to cover every department responsible for increasing revenue.

  • Sales Process Development – With a focus on profit margin increase, the Sales Process Development cycle implements Ascot Mill’s unique sales structure and training. A consultant will lead all development stages to ensure comprehensive engagement and results.
  • Sales Training – Ascot Mill’s STP process requires comprehensive, top-to-bottom implementation. A successful sales structure requires optimised staff performance. As such, training includes Hiring & Change Management.

Ascot Mill provides full-time, part-time, onsite and off-site, bookkeeping, and financial controller services for organisations of all sizes. We specialise in cloud software and provide expert conversion services for companies looking to transition to cloud bookkeeping and accounting platforms. Contact us today to find out how!

Ascot Mill’s Additional Services

In addition to the core areas of Ascot Mill’s expertise, our Consultants have strengths in additional areas that expand the scope of any improvement project. A strong analysis assessment will identify and allocate Consultants that specialise in the required areas to achieve the desired outcomes.

Change management is an approach to transitioning individuals, teams, and organisations to a desired future state. In some project management contexts, change management refers to a project management process wherein changes to a project are formally introduced and approved.

Lean manufacturing, lean enterprise, or lean production, often simply, “Lean”, is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for.

Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors) and minimising variability in manufacturing and business processes.

Sales process engineering is the engineering of better sales processes. It is thus the quest to design better ways of selling, making salespeople’s efforts more productive. It has been described as “the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process”. In this context, sales refers to the output of a process involving a variety of functions across an organisation, and not that of a “sales department” alone. Primary areas of application span functions including sales, marketing, and customer service.

  • Sales Process Improvement is a bespoke process and requires that any model, no matter its size or complexity, needs to be tailored specifically to the individual client

Administrative discipline of hiring and developing employees so that they become more valuable to the organisation. It includes conducting job analyses, planning personnel needs, and recruitment, selecting the right people for the job, orienting and training, determining and managing wages and salaries, providing benefits and incentives, appraising performance, resolving disputes, communicating with all employees at all levels.

The growing team of Advisors and Consultants at Ascot Mill are sourced and employed for their International Experience. Our areas of expertise represent the International Markets in which expertise is derived. As such, Ascot Mill offers a comprehensive International Facilitation service within its consultancy offering. For clients looking to expand into new markets, Ascot Mill’s Consultants will advise on regions of specialty (often in areas with which they are proficient in the local language) to provide a hands-on solution

Ascot Mill retains some of Australia’s most skilled Financial Advisors. Investment strategies are focused within key Australian markets allowing for fantastic transparency and longevity. Partnerships with leading brokerage providers and a personal, single point of contact provides a safe and supportive investment environment within a Strategy or independent framework.

Negotiation is a dialogue between two or more people or parties, intended to reach an understanding, resolve point of difference, or gain advantage in outcome of dialogue, to produce an agreement upon courses of action, to bargain for individual or collective advantage, to craft outcomes to satisfy various interests of two people/parties involved in negotiation process. Often clients will require the presence of a seasoned negotiator. Ascot Mill specialises in:

  • Contract and Term Negotiations
  • Conflict Resolution
  • Pitch Meetings and Presentations
  • Board Room Negotiations
  • Financing Requests and Proposals
  • Tenders

Why Ascot Mill

  • Experts in delivering Business Improvement Practices

  • Ethical, Honest, and Judicious.

  • Profitability focused

  • End-to-end Solutions

  • Personable, approachable and focused on client satisfaction.

Ascot Mill FAQ

Our Company Mission is to provide all levels of Business with a growth and management solution, focused on sustainability. Through ‘Integrity and Expertise’, we achieve results and facilitate relationships.
Integrity and Expertise.
Ascot Mill has a commitment to ensuring that the Client’s interests are always aligned with our philosophy of ‘Integrity and Expertise’. This translates into a unique billing system that protects all parties and ensures that client’s objectives are the only deliverable. In short, Consultants work to an outcome, not our own bottom-line.
Ascot Mill Only hires industry leaders in the Business Improvement and Best Practices field. A commitment to providing an expert opinion in alignment with our Methodology is visible in our success.